Master Data Analyst
5+ months (Contract) 
TX – Frisco

 Position Summary
The Customer Master Data Analyst plays a critical role in maintaining and enhancing the integrity of customer master data within the CRM system. By leveraging technology and cross-functional collaboration, this role supports the company’s goal of achieving a single, unified view of the customer to enable accurate reporting, analytics, and strategic decision-making.

The analyst will collaborate closely with teams across Sales, Revenue Growth Management (RGM), Master Data Operations (MDO), Data Governance, Case Sales, Finance, and IT to ensure high-quality data standards are upheld. This individual also contributes to broader enterprise initiatives by improving data processes, driving automation, and supporting system and business process enhancements.

Key Responsibilities
• Analyze, maintain, and cleanse CRM store master data to ensure accuracy, consistency, and completeness. This includes auditing incoming requests to validate data accuracy and completeness before processing into production systems as well as existing data.
• Lead and support data integration initiatives aligned with governance and business rules, including projects partnering with IT on new system development, UAT, and large-scale process improvement projects.
• Utilize tools such as SAP, SharePoint, MS Access, and Alteryx for data analysis, transformation, and system updates.
• Develop and enforce data governance standards in collaboration with internal stakeholders.
• Define, track, and report on data quality metrics to monitor CRM data integrity.
• Own and maintain training documentation and knowledge transfer materials related to customer master data as well as create and maintain thorough documentation for new and enhanced processes.
• Onboard new store chains through TDLinx or customer-provided store lists, ensuring accurate data mapping.
• Analyze sales and pricing data in response to internal and external requests; recommend the most effective reporting solution.
• Identify, recommend, test, and implement system or process enhancements that drive efficiency and eliminate redundancy, including but not limited to championing automation initiatives to streamline workflows and enhance productivity.
• Support Retailer M&A activities by aligning customer data and ensuring seamless integration across systems.
• Deliver training and support to business users on CRM tools, best practices, and data quality standards.
• Coordinate day-to-day tasks for the creation and maintenance of Customer Master Data across business units and routes to market.
• Conduct periodic audits and data integrity checks; resolve recurring issues with integrated solutions.
• Serve as the subject matter expert for end-to-end master data processes, including upstream and downstream impacts.
• Ensure data readiness to support flawless execution of product launches and business initiatives.

Core Competencies
• Analytical Rigor – Strong ability to analyze and interpret large datasets; identifies trends and data issues.
• Decision-Making – Makes sound recommendations supported by data-driven insights.
• Innovation – Continuously seeks process improvements through automation and technology.
• Communication – Communicates effectively across technical and non-technical teams.
• Customer Focus – Dedicated to supporting business partners with timely and accurate data.
• Facilitating Change – Helps lead adoption of new processes and tools across teams.
• Time Management – Prioritizes tasks and meets deadlines in a fast-paced environment.
• Adaptability – Flexible in managing evolving business needs and technology changes.
• Impact Orientation – Focused on delivering tangible outcomes and business value.
• Change Management – Supports system, process, and organizational change initiatives effectively.

Qualifications
• Bachelor’s degree from an accredited institution with a minimum of 2 years of relevant experience
– OR –
High school diploma/GED with 5+ years of directly related experience
• Proficiency in MS Office
• Strong attention to detail and experience with data entry, analysis, and validation
• Excellent written and verbal communication skills
• Experience with SAP is a plus
• Prior exposure to customer master data processes or CRM systems is highly desirable