Role: Senior Business Analyst

Location: Toronto, ON – Onsite (4 Days)

Duration: 12+ Months

Role Summary:

We are seeking an experienced Senior Business Analyst to support the Product 2.0 transformation program. The ideal candidate will possess deep expertise in the retail product domain, including product onboarding, merchandising, product hierarchy and taxonomy management, product content, digital assets, and omnichannel product experiences.

This role will be responsible for translating business requirements into solution designs, driving design governance and approvals, and ensuring alignment between business objectives, target operating models, and enterprise architecture standards.

Key Responsibilities:

• Lead requirements elicitation, analysis, and documentation for Product 2.0 capabilities across Product, Digital, Content, and Data domains.
• Facilitate workshops and design discussions with Business SMEs, Product Owners, Architects, Digital teams, and Delivery teams.
• Drive functional design reviews and approval processes, ensuring solutions meet business requirements and enterprise architecture standards.
• Maintain end-to-end traceability from business requirements through design, development, testing, and deployment.
• Review and validate business processes, workflows, data models, business rules, and integration requirements.
• Support the design of product onboarding, product maintenance, taxonomy, hierarchy, attribute management, content governance, and digital asset management processes.
• Collaborate with Digital, DAM, Content, Integration, and Analytics teams to ensure seamless product data and content delivery across channels.
• Manage risks, dependencies, assumptions, and design decisions across multiple workstreams.

Required Experience:

• 10+ years of Business Analysis experience within large-scale enterprise transformation programs.
• Strong retail domain expertise, including:
  • Product Lifecycle Management
  • Merchandising and Category Management
  • Product Information and Content Management
  • Product Taxonomy and Hierarchy Management
  • Vendor and Product Master Data
  • Omnichannel Retail Operations
  • Digital Commerce and Customer Experience
• Experience with Digital Asset Management (DAM) platforms and product content workflows.
• Proven experience leading design approvals, governance reviews, and stakeholder sign-offs.
• Strong understanding of enterprise integration, data governance, and architecture principles.
• Experience working with Agile, Waterfall, or hybrid delivery methodologies.

Preferred Qualifications:

• Experience in retail product transformation, PIM, DAM, Digital Commerce, or Content Management initiatives.
• Knowledge of product content syndication, digital channels, search, SEO, and customer-facing product experiences.
• Ability to effectively collaborate with business leaders, architects, digital teams, and vendor partners.

Key Success Factors:

• Deep retail product and digital commerce domain expertise.
• Strong ability to challenge, validate, and gain approval for solution designs.
• Excellent stakeholder management and facilitation skills.
• Experience navigating complex governance and architecture review processes.
• Strong focus on quality, traceability, and business value delivery.