Job Description:

Role: Salesforce cloud architect 
Location : NYC, NY hybrid 
 
We are seeking a highly experienced Salesforce Marketing Cloud Principal Architect to lead the design, strategy, and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels. 

As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data-driven, and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform. 
 
Must Haves: 

• Overall experience with marketing technology should be at minimum of 6 years. 

• Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot). 

• Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo. 

• Familiarity with Salesforce and integration between SFMC and CRM. 

• Experience with building marketing journeys and data extensions in Marketing Cloud. 

• Experience as a Product owner or system owner for marketing tools. 

• Experience managing a team of engineers. 

• Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media). 

• Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts. 

• Preferably experience in marketing for financial services and sending marketing materials to investors. 

• Preferably any experience with AI innovations in marketing. 

• Excellent communication skills. 

Key Responsibilities 

Architecture & Strategy 

• Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization. 

• Lead enterprise multi-cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft. 

• Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration. 

• Drive adoption of AI-driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization. 

Solution Design & Delivery 

• Translate business requirements into scalable technical solutions and architecture blueprints. 

• Design and implement real-time and batch data integration strategies. 

• Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation. 

• Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization). 

Data & Integration 

• Define data models, data governance, and identity resolution strategies. 

• Architect integrations using APIs, MuleSoft, event-driven architecture, and streaming (Kafka). 

• Ensure compliance with privacy regulations (GDPR, CCPA, etc.). 

Leadership & Governance 

• Serve as the technical authority for Marketing Cloud engagements. 

• Lead architecture reviews, design governance, and best practices enforcement. 

• Mentor architects, developers, and consultants across programs. 

• Engage with executive stakeholders to align technology with business outcomes. 

Innovation & Thought Leadership 

• Drive innovation using AI, automation, and advanced analytics. 

• Build reusable accelerators and frameworks for faster delivery. 

• Contribute to pre-sales, solutioning, and proposal development. 

Required Qualifications 

• 12+ years of experience in CRM/MarTech, with 5+ years in Salesforce Marketing Cloud architecture. 

• Deep expertise in: 

• Journey Builder, Automation Studio, Email Studio 

• Contact Builder & data modeling 

• AMPscript, SSJS, SQL 

• Strong experience with Salesforce Data Cloud (CDP). 

• Proven experience in multi-cloud Salesforce architecture. 

• Hands-on experience with integration platforms (MuleSoft preferred). 

• Experience designing enterprise-scale marketing solutions. 

• Salesforce Certifications (preferred/expected): 

• Salesforce Marketing Cloud Consultant 

• Marketing Cloud Developer 

• Salesforce Architect certifications (Application/System/CTA preferred) 

Preferred Skills 

• Experience with AI-driven marketing (Einstein, GenAI use cases). 

• Knowledge of Customer Identity, Consent Management, and Data Privacy frameworks. 

• Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization). 

• Experience in B2C and/or B2B marketing transformations. 

• Strong understanding of Agile and DevOps practices. 

Leadership Competencies 

• Strategic thinking with strong business acumen 

• Executive stakeholder communication 

• Ability to influence cross-functional teams 

• Strong mentoring and team-building capabilities 

What Success Looks Like 

• Delivery of scalable, high-performing marketing platforms 

• Improved customer engagement and campaign ROI 

• Seamless integration of data across the enterprise 

• Establishment of reusable architecture frameworks and best practices